by Luisa Jefford, Director, TFPL
The emergence of social and professional networking tools has had a profound effect on the way the world collaborates and shares knowledge and expertise. TFPL, are more aware of this than most, we have daily contact with organisations and employees whose roles are to aid the transfer of knowledge, information, intelligence and insight within their domain.
Having celebrated 20 years in recruitment this year I have seen the landscape change dramatically. My introduction into recruitment was a folder full of CVs that got added to and searched on a daily basis by the Consultants, people were contacted, submitted and roles obtained.
Working in a market where demand far outstripped supply there was little need to have a more pro-active approach when meeting your clients requirements, you matched people looking to recruit staff with people who were actively looking for work. Fast forward 20 years and you are sitting in a market where there is a war for talent and the recruitment business is a competitive one. People looking for work are and should continue to be prized assets for any employment business and having a strategy for attracting talent is vital for an organisation that wants to stay ahead of the competition.
These days the competition comes in many guises and perhaps one of the largest impacts on the recruitment industry has been a sharp increase in people leveraging their own professional network to widen the opportunities available, combine this with astute organisations and their hiring managers effectively using a variety of tools and techniques as part of their talent management strategy and as the middle man you are in danger of being kept out of the loop.
These tools include Linked In, Viadeo, Twitter, Monster, Facebook to name a few and reach an audience that perhaps aren’t always aware they are actively job seeking. The power of a casual internet search for a new opportunity should not be underestimated by any recruiter. These are the people we need to work hard to attract. In addition they allow individuals to maintain contact with organisations and colleagues that perhaps would not have happened before the emergence of these tools.
So in today’s world, with much talk about Recruitment 3.0, what should we be doing? At TFPL we believe that the combination of our expertise, market knowledge and strongly developed professional relationships with our clients and a robust strategy for using social media tools and techniques is truly the winning combination.
From a job hunters perspective these tools give you valuable market insight into roles that are being recruited and salaries being offered but also offer organisational intelligence, who are the growing organisations and which industries do they operate in. They should certainly be in your job hunting strategy. However, it is worth remembering that a TFPL can and will offer you this and more.
At TFPL we use a variety of tools and techniques to manage existing relationships with our clients and candidates, sell our services, give distinct marketing and pr messages to a wider audience whilst remembering that doing all of this makes us more visible to our market place and also people sitting on the edges of current market. In addition we also remember that doing this makes us more visible to the masses than a well developed website ever will, so quality assurance of our message is an important part of this.
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