by Denise Harmer, Recruitment Consultant
I attended my first NetikX event on Tuesday where Steve Dale and Geoff McCaleb (social media mobile consultant) shared some interesting statistics about social media which is undoubtedly here to stay given that staggeringly two thirds of the population visit a social network site once a month and Facebook has 800 million users...
The future of social media is clearly growth, Facebook’s strategy for example is to encourage users to spend more time on the site, this will soon be a a possibility as they are about to launch Timeline which will encourage the user to spend more time uploading and sharing information. Another major focus of social media will be its mobility - by 2013, it is predicted that mobile devices will provide more people with their online experiences than desktops.
A few facts – 1 in 3 companies now use some form of social media to recruit (eg LinkedIn), 47% of journalists used twitter as a source in 2010, 50% of the population uses Facebook.
Its official – social media is here to stay and who knows, in ten years time email may be replaced and we could be operating in a Skype based in environment conversing face to face via a mobile platform.