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04 March 2011


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Claire Valentine

Hi Giancarlo

The more I learn about the two areas the more I feel that both should view each other as equals. I guess it comes down to whether internal politics are allowed to get in the way of this happening.

Giancarlo Proença

Excellent post. A lot of KM and CI professionals in Brazil tend to put CI as a small part of KM. As a CI practioner, I usually disagree with this view. I think both are tools to management and marketing. Your post, showing the link between them, lits up the debate. Maybe, CI and KM might work better together if its professionals view each other as equals, instead of subordinates.

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