« Key themes from TFPL's 2nd SharePoint conference | Main | Telegraph Media Group introduces Google Apps to replace Microsoft Office and Exchange »

18 July 2008


TrackBack URL for this entry:

Listed below are links to weblogs that reference Creating social network sites for your organisation's customers: choices and issues:


James Lappin

I agree with you Simon, no point in re-inventing the wheel if you don't have to. The million dollar question when deciding whether or not to set up a social network site is this: can you come up with a compelling reason that will motivate your target audience to contribute to the site? It is not enough just to give people a chance to network, there are a million places they can do that already on the web. Newport's Ning project looks a fair bet to succeed because Michael has recruited university staff and student mentors onto the site first: these will be the bait to catch the future students. It is safe to assume that there is no other place on the web were so many of the key people that future students will be dealing with are gathered in one place.

Simon Carswell

IMO Michael Webb has got it right: the convenience, economy and speed of a pre-existing SaaS solution will beat the greater flexibility of the DIY approach every time for most people.

As for the cat-litter style 'social networks', no surprises they are failing. Those companies that set them up probably don't appreciate that they can't control what's being said about their brand. The Fulham FC point's a valid one: there are plenty of fora out there on the Web (2.0) for consumers to comment. I'm a regular on a motorcycling forum, where people often post about products they've bought, whether to do with motorcycling or not.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

About us

  • A UK based knowledge management and records management blog for information professionals. Provided by TFPL (www.tfpl.com)

TFPL on Twitter

    follow me on Twitter

    Become a Fan