Working as a consultant, one of the my favourite activities is running workshops and focus groups. Listening to people discussing thier work, their likes and dislikes and ideas is always fascinating.
Yesterday we ran a focus group for a client which involved a card sorting exercise. The objective was to obtain feedback from the organisation's members about their information expectations and use of the website. Before the exercise we had an in depth discussion about the current home page, talked about the navigation and content. When we came to the card sorting the participants were completely floored by four of the terms. "environment".... what does that mean? "property" ...huh??!!
Interestingly, these four words were smack bang in the middle of the main navigation that we had just looked at in detail. They had said the navigation made sense to them and they used it regularly, yet the words out of context meant absolutely nothing to them.
User-centered design - 1: Guesstimating - 0
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